RDM Consulting. LLC | PR | Marketing Professional
Independent Freelance Consultant
June 2010 – Present
Notable expertise in consumer, business, military, and government marketing/PR.
Ability to quickly assess best marketing strategies for wide variety of companies / industries.
Capability to address PR, marketing and social media tactics to meet business goals.
Highly adept in crisis communications planning.
Invited to deliver numerous presentations on PR and social media.
RISDALL MCKINNEY PUBLIC RELATIONS
Vice President of Public Relations
July 2009 – June 2010
Managed public relations outreach for the agency.
Supported new business development.
Developed client and agency social media strategy and execution.
Led agency informational interview process.
BAE SYSTEMS, INC.
U.S. Combat Systems Communications Manager
May 2008 – July 2009
Managed communications for multi-million dollar global Navy & Army contracts.
Developed & executed strategic public relations campaigns.
Created visually-appealing videos & collateral to support the business development team.
Worked closely with Navy & Army leadership team to support external communication programs.
Developed & managed $2.5 million sales & marketing budget.
Managed staff of five people, leading development of tradeshow PR, graphics & collateral materials.
Supervised public relations agency's work to support Navy & Army Business Development.
Armor Holdings Acquisition Communications Manager
May 2007 – May 2008
Drafted speeches & talking points for "Day One" leadership events.
Brand manager for new company signage, stationery & tradeshow planning.
Managed the production of several editions of an acquisition update newsletter in three languages.
Conceptualized "Day One" advertisements announcing acquisition of Armor Holdings.
Crafted crisis communications plan for the BAE Systems new line of business.
Army Programs Marketing/PR Manager
April 2002 – May 2008
Managed marketing efforts for multi-million dollar U.S. Army contracts.
Supervised public relations agency executing strategic public relations campaigns.
Managed internal Army programs communications including Intranet & newsletter.
Created focused program-related advertising.
Arranged VIP/customer visits & plant tours as needed.
Built presentations for Congressional/VIP briefings.
STROTHER COMMUNICATIONS GROUP
Account Executive – Marketing/PR
September 1999 – April 2002
Created client public relations & new Web site plans.
Developed electronic press kits for Smead Manufacturing & Ryan Companies.
Composed copy for client Web sites, wrote fact sheets & press releases.
Built relationships with local, national, & international media.
Developed press kits, sell sheets, direct mail advertisements & collateral pieces.
Edited & wrote articles for company & client newsletters.
Conducted award-winning research & managed specialized research software.